I led and collaborated with stakeholders the rebrand and repositioning of a line of “body tools” into a lifestyle brand for everyday athletes. With a fresh perspective on archetype and identity we built DTC website meant for performance the brand book was the foundation for creative and marketing strategies that included: photography and videography, focused performance marketing including organic social, iterative paid social, educational partnerships and influencers, email, PR, SMS and Google Ads and earning the Good Housekeeping Best Bodyweight Massage Tool – 2022