Live with Joie.
Not just a tagline or headline, Live with Joie is the embodiment of the Njoie brand, far more than its products and services. It signifies a lifestyle immersed in personal strength and tranquility.
A newly designed DTC website built for performance and conversion was created through a deep brand audit which led to North Star positioning. The corresponding brand book was the foundation for creative and marketing strategies that included: photography and videography, focused performance marketing including organic social, iterative paid social, educational partnerships and influencers, email, PR, SMS and Google Ads.
Good Housekeeping Best Bodyweight Massage Tool – 2022