Same Lion. New Pride. Sales Projections Doubled.

Translating a beloved brick and mortar craft brewery, Lion Bridge Brewery, into a successful, widely available retail brand, where quality and quantity are not contradictions took some good ole’ cat-like design nimbleness and clever word-smithing. Through sticky creative messaging and focused go-to-market launch tactics including organic social media, social contests, event marketing, POP strategies and PR the campaign the results were purrrr-fect (see what I just did there?). 

Campaign Metrics – Sales projections doubled with a 21 million reach, an incredible stat for a regional population of 487,000