Startup to $500K in first-year sales.

When it comes to startups, guidance and focus with branding, messaging and marketing is essential in keeping a newly formed entity on point, while remaining elastic enough to pivot as needed. Launching in March of 2022 with its premium razor line, Freya’s direct-to-consumer approach has grown beyond its own website to bestbuy.com and urbanoutfitters.com, with Amazon next and a national retail presence on the horizon. 

Key to that success has been North Star branding and positioning which became the foundation for a conversion-optimized DTC website, photography and videography, focused performance marketing including organic social, iterative paid social, partnerships and influencers, email, Google Ads, podcasts. Packaging and point-of-purchase are in development in anticipation of a physical retail presence. Sales in Freya's first year hit $500K.