Freya – Building a Breakthrough Femtech Brand

As a founding creative partner at Freya, a bold entrant in the personal care/femtech space, I co-led the development of the brand’s North Star identity—from strategy to execution. I shaped a unified creative vision across all touchpoints, including visual storytelling (photography and video), DTC e-commerce experience, packaging, paid/organic social, influencer campaigns, PR, and digital media. The result: Freya achieved $500K in first-year sales and secured retail placement with Urban Outfitters and Best Buy—proof that strong brand foundations fuel commercial momentum.