Turning legacy into relevance.

Constructing an expanded brand book defined the intangible ethos but also a refreshed identity and identifying developing customer segments meant evolving all three verticals of Auto, Marine and Powersports into an adventure story. Journeys sweeping and intimate in scale that goes beyond just the products and expresses the real benefit of BOSS Audio: clear, defined music. Along with winning a Gold Davey for the brand book, this new brand strategy is delivering high performance.